PEREKRESTOK
Nastolgy line
Perekrestok is a Russian supermarket chain operated by X5 Group. The video was released in honor of the launch of a new line of ready-made food "nostalgic", the menu of which reminds customers of all the familiar simple dishes from the childhood of the USSR.
Costume production
#1. CAMP \ USSR \ 70s
children in light casual clothes: light cotton dresses for girls, skirts or flannelette shorts, sports T-shirts. Boys in shirts, shorts, trousers, and summer shoes on their feet. Every child has a pioneer tie.
The society welcomed, first of all, bright and light colors in children's clothing. This was due to the desire for children's hygiene: dark things could be washed less often, and the Soviet child were not supposed to be dirty
styles have not changed: this trend is best seen in the costumes for girls. Loose simple short dresses combined with short sleeves and turtlenecks.
children's clothing is simple and comfortable. An important attribute is a red pioneer tie, which symbolized devotion to the country and the party, honor and courage
styles have not changed: this trend is best seen in the costumes for girls. Loose simple short dresses combined with short sleeves and turtlenecks.
children's clothing is simple and comfortable. An important attribute is a red pioneer tie, which symbolized devotion to the country and the party, honor and courage
#2. New Year Party \ USSR \ 80s
New Year in the Soviet Union is a special holiday that opposes the routine flow of life, so all the best was reserved for it. It was for the new year that women chose the first-class dresses in the wardrobe, complementing them with the best jewelry. men wore shirts and ties. Children also wore fancy dresses.
women were in dresses of bright colors, the print can be both geometric and floral, they have had large jewelry in the style of the 80s. Men in long collared shirts, trousers and suits. Over shirts, a sweater or a sleeveless jacket can be worn.
photographer in a trendy denim suit
girl in a smart white dress with a large bow on her head
women were in dresses of bright colors, the print can be both geometric and floral, they have had large jewelry in the style of the 80s. Men in long collared shirts, trousers and suits. Over shirts, a sweater or a sleeveless jacket can be worn.
photographer in a trendy denim suit
girl in a smart white dress with a large bow on her head
In everyday life, jeans were increasingly appearing. In the mid-80s, the trend in clothes was jeans “varenki”.
in the early 1980s, fashion in the USSR was in full compliance with the stagnation in social life and the economy. There were no fashionable breakthroughs. Moderation reigned. women wore midi length skirts and dresses
the perestroika era was distinguished by the love of geometrism: asymmetrical details and a straight silhouette were fashionable.
in the early 1980s, fashion in the USSR was in full compliance with the stagnation in social life and the economy. There were no fashionable breakthroughs. Moderation reigned. women wore midi length skirts and dresses
the perestroika era was distinguished by the love of geometrism: asymmetrical details and a straight silhouette were fashionable.
#3. CHILDHOOD \ USSR \ 60s
Projection equipment: slide projectors, presentations, overhead projectors, and computer projectors.
Mother is dressed in a dress x - silhouette with an emphasis on the waist, made of cotton, with a floral print.
The dress may have a sleeve. Also, Mother can wear a cotton apron as she cooks in the kitchen.
The daughter in a sleeveless summer dress, preferably red
The dress may have a sleeve. Also, Mother can wear a cotton apron as she cooks in the kitchen.
The daughter in a sleeveless summer dress, preferably red
In the period from the late 1950s to the late 1970s, the theme of style and appearance became very popular. If earlier the desire to look good and stand out could meet the unfriendly reaction of the society, now the interest in fashion was recognized as a completely normal phenomenon.
The fashion of the "Thaw" suggested that the ideal female figure should be with is a high chest, sloping shoulders, a wasp waist and lush hips. However, the styles themselves were still "restrained". Gradually, more and more dresses with floral prints and geometric patterns appeared.
Soviet fashion was positioned as more democratic than Western, less extravagant, focused on the average buyer, and not on the "elite minority". Clothing of domestic manufacturers was considered practical, functional, not harmful to health.
The fashion of the "Thaw" suggested that the ideal female figure should be with is a high chest, sloping shoulders, a wasp waist and lush hips. However, the styles themselves were still "restrained". Gradually, more and more dresses with floral prints and geometric patterns appeared.
Soviet fashion was positioned as more democratic than Western, less extravagant, focused on the average buyer, and not on the "elite minority". Clothing of domestic manufacturers was considered practical, functional, not harmful to health.
