RASA is a Russian musical duo of the spouses Viktor Popleev and Daria Sheiko that was formed in November 2017. The guys' clips are gaining millions of views in a matter of days, their tracks are at the top of the hit parades, their music is heard everywhere.
Dirol Jack is a mysterious character with a rock star personality. He hides his real face in a huge papier-mâché head and speaks in an ingratiating voice. He invites you to try a new piece of gum, but be careful, you might get a sour pad.
Dirol Jack is a mysterious character with a rock star personality. He hides his real face in a huge papier-mâché head and speaks in an ingratiating voice. He invites you to try a new piece of gum, but be careful, you might get a sour pad.
VIDEO
DIROL X RASA
PRODUCTION COSTUME
IDEA \ CONCEPT
RASA x Dirol music video is a big project. Dasha and Vitya, together with Jack move around different rooms, each room has something special waiting for them.
The complexity of the task was to ensure that the clothes of the heroes matched well the color in each of the rooms (each room is special and has its own color), and also harmoniously combined in color with the dancers. Jack as the main Dirol character must be unique.
The complexity of the task was to ensure that the clothes of the heroes matched well the color in each of the rooms (each room is special and has its own color), and also harmoniously combined in color with the dancers. Jack as the main Dirol character must be unique.
CHARACTERS
JACK
The silhouette remains the same as that of the illustrated hero. It's a loose denim jacket, straight-cut jeans and chunky sneakers.
I suggest to adding "color" to Jack's image by denim jacket customization in Dirol brand colors, disguising the letters "Dirol" in the form of applications all over the jacket.
I suggest to adding "color" to Jack's image by denim jacket customization in Dirol brand colors, disguising the letters "Dirol" in the form of applications all over the jacket.
RASA
The clothes of the characters reflect their style. They are unusual, bright, includes a variety of colors. Victor is in the oversized loose clothing with bright prints or patterns that is does not restrict movements. Dasha's fitted silhouette clothes, accentuate her figure. Since the style of the characters is individual, as well as the style of this video, I suggested to customize heros’ clothing : adding inserts made of modern materials and applications, sewing one piece of clothes out of two
SUPPORTING CHARACTERS \ EXTRAS
Modern guys in trendy bright clothes, that do not restrict movements, but at the same time looks spectacular. These are bright shirts or tops, trousers with patches or prints , with comfortable and bright sneakers on the feet.
BACKSTAGE
